The Times on LinkedIn: From boat tours to kebabs: the Taylor Swift cash-in comes to Britain (2024)

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It’s a rainy Wednesday afternoon in south London and business at the Black Dog, an unassuming pub on a quiet corner in Vauxhall, is booming. Among the usual crowd of office workers on liquid lunch breaks, there’s a new clientele: Swifties.Fans of Taylor Swift have been flocking to the pub since April, when the 14-time Grammy winner included a track of the same name in the extended edition of her latest album, The Tortured Poets Department. Swiftie sleuths quickly linked the song to her ex-boyfriend, the British actor Joe Alwyn, and the pub’s owners trawled through hours of CCTV to see if they could confirm Alwyn had in fact popped in for a pint. They hinted that he had.Since then, the Black Dog has become a focal point for the Swiftmania that is expected to inject as much as £1bn into the British economy this summer, as the totemic chanteuse brings her Eras Tour to the UK and Europe. About 1.2 million tickets have been sold for Swift’s 15 UK gigs, which begin in Edinburgh a week on Friday. But the secondary Swift economy is booming too. Sebastian Boppert, a spokesman for the ticketing website Eventbrite, says more than 100,000 tickets to Swift-themed events have been sold on the platform in the build-up to the tour, from bingo nights and yoga flows to workshops and spin classes

From boat tours to kebabs: the Taylor Swift cash-in comes to Britain thetimes.co.uk

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The Times on LinkedIn: From boat tours to kebabs: the Taylor Swift cash-in comes to Britain (2024)

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